Branding companies in Kenya can help you do a lot for your business but before we look at the Top Branding Companies in Kenya, you have to understand that a strong branding design goes beyond a memorable logo. Great branding increases the value of a company, offers employees direction and motivation, and makes acquiring new customers easier. For these reasons, you need the right Branding Companies in Kenya to help you achieve a great Brand Strategy. So, what is a brand?
What is a Brand?
A brand is how a company, organization, or individual is perceived by those who experience it. More than simply a name, term, design, or symbol, a brand is the recognizable feeling a product or business evokes.
Brands live in the minds of everyone who experiences them: investors, employees, the media, and customers. Brands are simply perceptions.
So, Why is a Strong Brand Important for any Business in Kenya?
Branding improves recognition, brings out Trust, Supports Advertising, and builds financial Branding.
In today’s market, a successful brand in Kenya has to be consistent in communication and experience, across many applications:
- Environment (storefront or office)
- Print collateral, signage, packaging
- Website & online advertising
- Content publishing
- Sales & customer service
How to Build a Brand in Kenya that People Love.
1 . Do effective market research
Before you go ahead and approach a Branding Company in Kenya, or start pursuing any branding strategy, you will first have to answer these key questions.
- Are customers aware of your brand?
- How are you perceived in the market?
- How do customers view your brand compared with others?
- What characteristics do customers associate with your brand?
Market research will assist you to answer these questions and gather relevant information on positioning for your future branding exercise.
- Work on a unique value proposition
Understand that your brand is what you promise to the customer. In addition, it’s important you develop a brand that conveys a unique value proposition to customers—something that stands out. In many sectors such as fashion, furnishings, or manufactured goods, unique styling can be a key differentiator.
- Create a brand name that delivers your message clearly
Once you have identified your customers’ needs and desires and have come up with products to meet them, it’s time to choose a brand name to deliver that message clearly.
- Create an emotional connection
Psychologists have found that 90% of communication is non-verbal. Shrewd marketers have long known that businesses can vastly improve brand effectiveness if, in addition to a good name, they evoke appropriate emotions.
One simple way to do this is through the effective use of colors. For example, using reds to create a sense of urgency, greens for environmental themes, blues for water, and so on. They all can help to reinforce an effective brand name. Some companies even use music to build brand identity.
- Deliver consistent communications
Once a company has developed an effective brand and corporate identity strategy, it must be implemented consistently through every “point of contact” with customers, including in advertising, signage, public relations efforts, and so on.
How much does branding cost in Kenya?
For most Branding Companies in Kenya, the price depends on a few factors. These factors are the scope of work, the size of the company, or a product that’s being rebranded, and the size of the agency. For example, some Branding Agencies provide communication strategies, set the tone of voice, etc. Others expect to get that from an ad agency that the client will hire prior to visual brand identity design. Also, brand identity for a 5 people startup and 1000 employees enterprise can’t cost the same price. The number of mediums, use cases, and the overall legacy of the brand should be considered. Depending on these factors, brand identity in Kenya may cost from Ksh 20,000 to Ksh 2M+.
Cost Estimates Table of Branding services in Kenya
|Logo Design||Ksh 10,000-50,000|
|Social Media Branding||Ksh 30,000-100,000|
|Website Design||Ksh 50,000-300,000|
|Video Content and Animations||Ksh 60,000-1M+|
What’s included in a branding package in Kenya?
The scope can be different for different Branding Agencies in Kenya, but here are all the key deliverables of a full-stack branding or rebranding project:
- Company name development
- Brand story/positioning/messaging
- Logo / Visual Identity
- Marketing Website
- Company Merchandise
- Product Visual design
- Social media branding
How long does a rebranding or a brand identity design usually take?
It all depends on the scope, but a professionally designed visual identity in a brand-book with different rules, colors, typefaces will take anywhere from 1 to 12+ months.
Top Branding Agencies in Kenya
This is a Digital brand identity design agency based in Nairobi, Kenya experienced in brand identity, brand strategy, brand design, and Digital Marketing for growth-focused businesses and Organisations. They are a Marketing and brand Company in Kenya built to grow brands and will carve Your Niche with Inspired Precision. They specialize in quality brand design, strategy, development, identity, and optimization. They are built to deliver full-service capabilities while also delivering measurable results.
Have Branding Projects that need to be discussed? Contact: Growthpad on 0721314242 or Email: [email protected]
Vartech East Africa an all-inclusive and nonpartisan Marketing and Advertising company in Kenya. Founded with the aim to provide clients with better quality services without compromising on the quality of their services offered. They help the client make the right choice in branding and brand placement in the market by infusing rich concepts and strategies on their brands that will instantly connect with their target market enriching brand loyalty and positioning through Marketing and Advertising.
They nurture big ideas and then craft live multi-sensorial brand experiences that connect. Authentic, Strategic, Interactive yet anchored on the brand.
They help their clients’ brands stand out through excellent design and print options. In an ever-shrinking market place, it is important to have marketing material that stands out. From company stationery to brochures, annual reports, and other publications, their job is to ensure that the brand is well represented visually.
Magic Colours Ltd offers Designs, Printing in Kenya, Advertising in Kenya, and Branding in Kenya. They offer a wide range of products and services in the printing and advertising industry and are a supplier to many organizations including corporate companies, NGO’s, Government Agencies, Saccos, Hospitals, Educational, Institutions, Hotels, Restaurants, Clubs, Brokers, Advertising Agencies. Etc…
Building and maintaining a brand in Kenya can be tricky. Branding goes beyond a logo or a symbol to include every aspect of how your company is represented. Branding in Kenya says everything about a company, therefore working with the top branding companies in Kenya is worthwhile for your businesses. It simply reflects your company’s vision. Choosing the right branding companies in Kenya is there an essential process for business growth.
“If you think good design is expensive, you should look at the cost of bad design.” — Ralf Speth