Growthpad Insights

You’d agree that the Kenyan professional industry is under an unrelenting revolution. The impact? A constant need for your employees to adapt, keep up, and even stay ahead of the trends. So, it’s not surprising industry leaders are aggressively exploiting Learning Management Systems for their workplace training, upskilling, and re-skilling. LMS are cost/time-effective; they enable […]

We are slowly getting used to the new normal where large gatherings have now been welcomed back. Weddings, concerts, corporate events, you name it; event management companies in Kenya have their hands full with all these social gatherings making a huge comeback. When it comes to finding the perfect event planning company in Kenya for your […]

Exhibition booths are the first things your potential customers/ clientele will see once they arrive at any corporate function that you are exhibiting at. That’s why one needs to source the very best exhibition booth production companies in Kenya for such activities. Presenting something that does not demand attention should not be your forte. In […]

Social media marketing agencies in Kenya are evolving. With over 21.7 Million internet users in Kenya as of January 2022, this is a fertile ground for the growth of your business. How do you stay on top of all your social media marketing agencies in Kenya? From creating and publishing content to paid advertising, lead […]

Digital marketing agencies in Kenya have come a long way to being a very core part of delivering growth and unmatched expertise for businesses and brands that need it. In this article, we will help you understand why you need a marketing and advertising agency and who are the top online marketing companies in Kenya […]

Ever wondered how certain films or parts in a particular series are shot in areas that look Kenyan, Ethiopian or Ugandan? That is because they actually are! This is where film agents  come in. They are a locally based representative of a foreign film practitioner registered by the Kenya Film Classification Board.  These are the […]

This may come as a surprise, but listening is an essential part of communicating. What good is communication if the recipient is not willing to understand? That is why we deploy social listening services in Kenya. They help your business track what is said about your brand online. These social listening platforms will help you […]

Interpretation and translation services in Kenya have had a remarkable and expansive shift in the past decades.  These services have revolutionized the world. It gives enterprises a golden opportunity for B2B communication across the globe.  Communicating effectively as a brand leveraging language interpretation and translation services can give you an upper hand on outreach and […]

Imagine a world where sound does not exist or never existed, unfathomable and boring right? That is how an event would be without the proper and booming sound system. That is where sound companies in Kenya come in. Regardless of the event type, the best way to ensure the event is a success is to definitely […]

Social media has changed the way individuals, organizations, and communities create, consume and share content. Social networks have helped people communicate and break geographical barriers that restricted instant communication, allowing successful social media collaborations. Over the years, Kenya’s population has been on the rise to a whopping 55.60 million people according to Global Digital Insights. […]

  Say cheese, take a picture, and definitely do not forget to strike a pose! This is one of the many tricks to pull out your sleeve during a photography session anywhere. Corporate event photographers in Kenya are well versed when it comes to this topic. When organising an event it can get challenging trying […]

How To Use Video Marketing In Kenya To Grow Your Business – Complete Guide Looking for a comprehensive guide to video marketing in Kenya? You’re not alone. Globally, 79% of marketers who aren’t using video plan to build a video strategy in 2022.  Video production in Kenya is more cost-effective and easier to accomplish than […]

   Virtual and hybrid AGM services in Kenya were given the green light after the onset of the pandemic. Virtual and hybrid meetings are forms of live streaming or webinar, digital solutions that allow companies to interact via video, audio, and other forms of digital sharing.    Covid – 2019 paralyzed the way of life […]

The power of LinkedIn Marketing Solutions or running effective LinkedIn Ads in Kenya for B2B is not widely known here in Kenya, which goes beyond the traditional perception of LinkedIn as just a recruitment platform.  Here at GrowthPad Digital Consulting, we get asked: What role do LinkedIn Ads in Kenya for B2B play in your […]

Top SEO companies in South Africa are helping brands both local and global to reach consumers. You’ve seen the term appear in most articles that have to do with digital marketing. SEO is behind almost every website’s content strategy. Or at least it should be. So, what is Search Engine Optimization, or ‘Google Optimization’ (as […]

Sorting through the best digital marketing agencies in Johannesburg can be a daunting task. However, this list will make it easier for you to choose a digital agency that you can work with. These companies can help your business reach its goals and achieve a lot in the online marketing space. Top 5 Best digital marketing […]

  Online advertising in Kenya is still something that a lot of marketers and business owners are skeptical about. However, something that we can all agree on is that as marketers and business owners, the most important thing when it comes to advertising is cost-effectiveness and results. For that reason, we shall take a deep […]

Creating effective social media ads in Kenya can seem all but impossible. The competition is very high.    How does one cut through the noise with their effective social media ads?   If you’re reading this, then you probably know that Kenya boasts over 11 million active social media users as of January 2021.   […]

Effective video marketing strategy creation involves understanding the growing role that video plays. By the time you finish reading this 10 minute guide, at least 5000 hours of video would have been uploaded to YouTube. Statista.com reports that a staggering 500+ hours of video are uploaded to YouTube every minute, equating to 30,000 hours of […]

Payroll softwares in Kenya are saving small businesses hours of payroll administration work. Whilst employees look forward to receiving their salaries, payday is often a source of stress for employers. Over a fifth of small business owners say that  they spend at least 10 hours a month on payroll related tasks. That’s three weeks out […]

It is true that many companies have acquired design skills, but only the truly gifted design agencies in Kenya will take it to the next level. In an industry as seriously competitive as graphic design, it can be difficult to establish design agencies in Kenya that will do the right job for you. However, there […]

Looking to enhance human resource operations in your organization? Read on for a comprehensive look at the best HR management software in Kenya. What Is Human Resource Management Software? The events of 2020 have resulted in a phenomenon dubbed the digital explosion. Our sudden reliance on digital tools has only escalated the already rapid adoption […]

PR Companies in Kenya have evolved over the years, the field of public relations has come a long way. Dunford Hall & Partners is widely regarded as the first PR/Communication consultancy in Kenya, having started in 1955. The industry has since evolved from the pre-independence practices of the 1950s to modern-day agencies. PR has been […]

Graphic design services in Kenya have increasingly changed.  Due to the digital explosion, graphic design companies in Kenya have seen a rise in demand. More businesses are looking to boost their digital interaction with audiences and prospects. As such, creative agencies in Kenya are witnessing increased interest from organizations looking to enhance their digital presence. […]

Effective landing page design is one of the most underestimated steps of a digital marketing strategy.  With Kenya’s internet users reaching 21.75 million users as of January 2021, Kenyan businesses are in a constant battle to get their share of attention from these users. Whether your audience is coming from search, social or email, your […]

TikTok Ads in Kenya is becoming a space that more and more entrepreneurs and digital marketers are looking to venture into. Gone are the days when we referred to TikTok as the new App on the block. With TikTok having been around since 2016 and long enough to have TikTok stars, it has proven that […]

A/B testing, also known as split testing, is an invaluable part of any digital marketing strategy. Marketers are often tempted to use intuition to predict the success of their assets including landing page designs, email copy or call to action buttons. Instead of relying on assumptions to make marketing decisions, it is better to run […]

Have you been wondering how you can use Facebook stories for your business in Kenya? If you have, way to think ahead of the competition. Facebook stories are an asset that can prove invaluable to your business when utilized to its full potential. In this post, we look at how your business can tap into […]

Getting started with online advertising in Kenya can seem scary and intimidating. Understandably so, I mean between Google, Facebook, Instagram, Twitter, LinkedIn, pay-per-click, YouTube, influencer marketing, and more it can all seem very intimidating.      5 steps for using online advertising in Kenya to increase conversions and sales You might be wondering where to start […]

Globally, the business-to-business (B2B) e-commerce sector is 5 times the size of business-to-consumer (B2C). Research shows that there is great potential for the African B2B sector to grow tremendously in the coming days. For many B2B ventures, particularly SMEs, the path to achieving success in this sector is long, winding and full of challenges. One […]

Thinking of embracing email marketing but aren’t entirely sure where to start or how it fits in with your marketing mix? Wondering where you can get email lists in Kenya or a list of companies in Kenya and their email addresses? Read on for a comprehensive guide on the best email marketing services in Kenya […]

Looking for the best SEO company in Kenya? SEO services in Kenya are becoming one of the most sought-after digital Services in Kenya. Search Engine Optimization (SEO) is evolving by the day and businesses are looking for more techniques to enhance their visibility online so as to enhance their marketing strategy and efforts. According to […]

Online marketing platforms in Kenya provide businesses with opportunities to reach new customers at a relatively low cost. Most of these platforms are marketplaces, however, you will still require to have a marketing budget to ensure you reach a wider audience on the platforms. As Kenya continues to be a tech hub in sub-Saharan Africa, […]

In this day and age, having a business without a digital presence is like opening a business and not telling anyone. 81% of people search online for a product or service. Let us say that you have determined that you need to launch your brand online because you want to make it easier for potential […]

The power of video marketing for your business cannot be understated. In this day and age, having a content marketing strategy that does not employ creating videos that convert is simply shooting your content marketing efforts in the foot. People have a greater affinity towards video content and so do search engines. Furthermore, if well-executed, […]

Measuring Digital Marketing ROI is essential for your business. Digital marketing ROI is the measure of the profit or loss that you generate on your digital marketing campaigns, based on the amount of money you have invested. In other words, this measurement tells you whether you’re getting your money’s worth from your marketing campaigns. If […]

Peter Drucker, a management thinker is often quoted saying,” you cannot manage what you cannot measure.” However, for the sake of this checklist to measure the performance of your digital marketing, we will go further and echo the words of Lord Kelvin, a physicist and mathematician of the 20th century, “What is not defined cannot […]

Video production companies in Kenya have come a long way. Using video to enhance your website, app or social media is a creative way to help your company stand out in the digital marketing space. Some leading agencies in Kenya create content that can be of substantial value to your business. Finding a video production […]

Full Guide on the leading Market Research Companies in Kenya [2020 Updated] Before we look at the Top Research Companies in Kenya, you must understand what is entailed when doing Market Research in Kenya.   What is Marketing Research? Marketing research is an undertaking that involves the gathering of data, its analysis, and interpretation through […]

A webinar is a live-streamed web seminar that encompasses running a conference or presentation online. Just like a physical in-person seminar, most webinars are real-time allowing interaction between the participants. Live Streaming success is a prerequisite to a successful webinar unless you plan to do an evergreen webinar which we will get to later. A […]

Looking for the Best and most reliable Live Streaming Companies in Kenya? Here is a guide for you. This will help you know what to expect in this given industry, so you can effectively pursue your intended objective. What is live streaming? Live streaming combines and shares multiple media content types like videos, pictures, PowerPoints, […]

As a leading animation company in Kenya that has been around since 2017, Growthpad Digital sees massive potential for explainer videos in digital marketing for the next 10 years. An explainer video comes in a complete package that combines moving text, graphics, animation, still images, and any other format of communications you’d like to use […]

Here are the best printing companies in Kenya to help you break through the communication barrier between you and your prospects. In today’s digital age, it’s easy for your target market to become saturated with online advertisements and email marketing. This is where print media and printing services in Kenya come in. Print media and […]

Branding companies in Kenya can help you do a lot for your business but before we look at the Top Branding Companies in Kenya, you have to understand that a strong branding design goes beyond a memorable logo. Great branding increases the value of a company, offers employees direction and motivation, and makes acquiring new […]

Web hosting companies in Kenya provide a critical service that helps support the growth and visibility of businesses in the era of digital marketing. Web hosting in Kenya is a web-based service that permits you or your organization to publish your website or web applications on the world wide web so that it can be […]

  Influencer Marketing in Kenya is one of the fastest-growing customer acquisition marketing methods. Nearly 40% of marketers in Kenya say they are now dedicating a budget for influencer marketing, and 80% report influencer marketing in Kenya to be effective. Influencer marketing isn’t going anywhere. But if you’ve never used it before, you may have […]

Search Engine Marketing, more commonly referred to as SEM, is one of the most important marketing channels to generate quality leads from a target audience for your business in Kenya. It complements your marketing strategies and gets your Business at the top of Google search results fast. Trust us, there are a ton of reasons […]

Advertising & Marketing in times of COVID-19: Should Brands in Kenya spend or not? COVID-19 has swept the globe, spreading unpredictability and disruption wherever it goes. These are undoubtedly anxious times, in which everybody is worried about the health of their families and employees, first and foremost, yet are also overwhelmed with business challenges. This […]

The sheer size and scale of the internet is almost incomprehensible. But the internet is more than a safe space for adorable videos and tutorials:  it is a dream come true for brands in Kenya. Companies in Kenya have swarmed the internet in recent years to take advantage of this, a strategy known as Digital […]

In Kenya, it’s not uncommon to see incredible work from the same studios again and again. However, there are literally a couple of motion design companies around Kenya doing great work. We wanted to share some of our favorite studios that are doing some mind-blowing work. As a result, we put together a list of […]

Looking for the best mobile app development companies in Kenya? Then you are in the right place. Mobile application development is a process of creating software that will run on a mobile device. Popularly, the mobile app can either run on iOs or the android operating systems. Such a difficult task requires time, skills, and […]

Website design companies in Kenya provide an essential service for businesses looking to establish a strong online presence. So many individuals have had a ‘bad website designer’ story or have probably heard stories or worse, have experienced it at some point. And that’s why you want to hire the right website design company in Kenya. But […]

Influencer marketing in Kenya is taking the internet by storm and able content creators in Kenya are becoming the biggest beneficiaries of this new trend. Businesses are also finding it more and more important to add this strategy into their digital marketing and brand-building efforts. With this advent, almost all celebrities in Kenya are turning […]

E-commerce in Kenya is a fast-growing, low-cost sales channel. For some businesses in Kenya, their main goal is to leverage technology to grow markets and build marketplaces that solve everyday problems. Technology and e-commerce are the next frontiers in the Kenyan development agenda. With increased attention on SME growth, both at a national and global […]

Animation companies in Kenya provide production for all sorts of content. It may be a hand-drawn masterpiece of the past, a modern CGI film, a 2D animation or a 3d film, the art of animation has been charming us with captivating characters, stories, and worlds for nearly a long time now. There are a few […]

eCommerce in Kenya: are we entering the era of social shopping? According to the Global Digital Stats and Report, there were 22.86 Million internet users in Kenya in January 2020. Social Media Users summed up to almost 8.80 Million. This shows customers are already engaging with brands through social media, and if you’re not engaging […]

So you wonder, “how can I create a buzz on Social Media in Kenya when re-launching my brand?” Before you market your product in Kenya, you must have an active plan. Spend time researching and get to know your industry so as to ensure you are developing an effective marketing strategy. Today we are going […]

Having a great digital marketing strategy is key for every business in Kenya to ensure growth. Creating an Impact on Social Media is not always easy to achieve.  Companies should focus more on being social than just being on social platforms. With the constant emerging tools and platforms, companies can easily fall into the trap […]

Online marketing in Kenya is evolving rapidly, is your business taking advantage of these lead generation strategies?   The 2020 Global Digital Statistics, Stats & Facts report indicates that there are approximately 22.86 Million Internet Users in Kenya. Just imagine tapping into this huge market. Capturing merely a fraction of such a large source of […]

Now, boosting sales on goods and services through video marketing may be an excellent tool, but knowing how to maximize it is a completely different thing. You could have the best ideas of what you want it to look like but the end product may be a disaster. Therefore, taking the correct advantage of video […]

People are visual creatures, and we can’t help but be drawn to moving pictures. In the last year, it has been a full-on video marketing revolution year for digital marketing since video boost sales and conversions, and it is the high time every business should understand the power of video as a marketing tool. Video […]

Video marketing is using videos to promote, market your product or service so as to increase engagement on your digital channels and educate your consumers. A powerful marketing campaign includes videos into the mix. It’s not only on YouTube, but you can also incorporate video marketing just about everywhere. Social media platforms like Facebook, Twitter, […]