Social media marketing agencies in Kenya are evolving. With over 21.7 Million internet users in Kenya as of January 2024, this is a fertile ground for the growth of your business. How do you stay on top of all your social media marketing agencies in Kenya? From creating and publishing content to paid advertising, lead generation, marketing strategy, analytics, and reporting, it can be pretty overwhelming to think of all the jobs businesses or companies in Kenya have to complete every day when it comes to marketing. In fact, around nine in ten consumers say they will buy from a brand that they follow on social media.
Thankfully, there are a bunch of awesome social media marketing companies in Kenya available to help. These digital agencies in Kenya can help streamline your workflows, help you save some time, and even ensure your content reaches the right audience at the right time while you focus on other ways to grow your business, company, or product.
Your social media channels can assist with driving traffic to your website, educating your potential clients, building a connection with your audience, and generating quality leads. A community management agency in Kenya can help your brand achieve a lot. However, if your business is like any other, you’ll recognize managing your social media channels internally, creating compelling content, and producing results is not always an easy task – not to mention it can be pretty time-consuming! This is where social media agencies come into play.
Top 5 Best Social media marketing agencies in Kenya
1. Growthpad Digital Consulting
Growthpad Digital offers a mix of paid media, social media marketing, brand strategy, and full-service digital marketing services. They help companies make bigger ROI through intelligent digital advertising and creative conversion rate optimization. They split their services into three main groupings: Pay-Per-Click (PPC), Conversion, and Design. Much of this work involves optimizing their clients’ presence on social media. They believe that social media as a marketing channel requires a strategic, data-driven approach to activation with targeting, messaging, and KPIs tailored to a brand’s audience and objectives. Have a Social Media Management Plan that needs to be discussed? See case studies of Growthpad: https://growthpad.co.ke/case-studies/Contact: Growthpad on 0701850850 or Email: [email protected]
Some of Growthpad’s Case Studies:
2. Bean Interactive
Bean Interactive is a Digital marketing agency that fosters market disruption through their carefully crafted Digital Transformation Consultancy Services that encompass Strategy, Product Innovation, and Design. They have consistently helped the country’s most valuable brands set their social media strategy, execute on it day-to-day, and measure results. They focus on driving measurable results from social media marketing.
3. Squad Digital
Squad Digital is a full social media management company in Kenya. They offer social media services, search engine services, and website design services. They create and manage social media campaigns for clients on Twitter, Facebook, Pinterest, Linked In, and Instagram. Their social media marketing services help their clients’ businesses grow brand awareness (followers), relationships (engagement), and website exposure (traffic).
4. Dottsavy Africa
Dottsavvy is a one-stop digital marketing agency based in Nairobi, Kenya. They provide Web design, SEO, Content marketing, Social media marketing, paid search advertising, and Lead generation services to clients of all industries.
5. Agency Africa
Agency Africa is a full-fledged digital marketing agency based in Kenya at Westlands, Nairobi. Established in 2012, have failed enough to know what works online and what doesn’t. They boast of a unique, close-knit team with experts in all facets of internet development; strategic, creative, and technical, all looking forward to being of service to you.
Social media services in Kenya
- Content strategy and planning
- Campaign and community management
- Research and analysis
- Content publishing and Calendars
- Engagement management
- Paid social media advertising
- Reporting and campaign optimizations
The role of social media marketing agencies is to help research, identify, and engage with your target audience and provide measurable results. To achieve this, there are three primary services a social media agency can provide:
Role of a social media agency in Kenya for your brand
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Social media management
A social media agency will work with you to deeply understand who your audience is, identify which social channels are a good fit, and create high-quality content that can be shared consistently. You should expect your agency to create engaging content calendars as well as handle the scheduling and distribution of your content at ideal times using social media management tools such as Hootsuite and Sendible.Some social media marketing companies may even go further to assist from a customer service angle and respond to queries or comments shared by your audience online. However, be careful here. You should consider whether you’re comfortable having a third-party be the voice of customer service for your brand on social media. If you pick this option ensure you train the agency and provide them with adequate support to ensure they provide the right answers.
2. Paid Social media advertising
With the ever-changing dynamic of social reach, It can be difficult to grow your social media audience, generate leads, and get in front of the right demographics with just organic reach. In the past few years, social platforms like Facebook have introduced algorithm changes that make it harder to organically reach your audience, which has made social media marketing more of a challenge.So what other options do marketers have? You can use paid social advertising to help supplement your organic efforts. Paid social advertising helps place your message in front of the right audience by targeting key segments or demographics.
3. Social media strategy and reporting
Running a social media campaign won’t be effective without the proper strategy in place and reporting to measure the results following a campaign.You need to measure digital campaigns and performance:
- Effectiveness of ads on your specific audience
- Cost per lead or result
- Sales, leads, or prospects generated
Whether in B2B or B2C environment, these metrics often will help you determine if a social channel is a good fit if you’re targeting the right audience, and if your ad spend is working efficiently.
Benefits of engaging a social media advertising agency in Kenya?
While there are certainly many reasons you should consider outsourcing your social media advertising and management, working with the right social media agency can provide several clear benefits to your company.
- Save time. Point blank, working with a social media agency gives time back to your team. If your business is not equipped to hire internal digital marketing resources or your current internal team needs support, a full team of social media marketers and advertisers can help produce a steady stream of content, engagement, and results in a more efficient time span.
- Social strategy alignment & more expertise. You may know your business in and out, but sometimes an outside perspective can provide an alternative strategic direction that targets your audience more effectively. Social media advertising agencies have the expertise for building successful campaign strategies, all while remaining within a dedicated budget and aligning with your data-driven goals.
- Better ROI. Nobody wants to spend money on advertising and question whether there was a return on investment. A social media agency will provide detailed campaign reporting to help analyze the impact your social campaign has had on your business objectives.
Factors to consider when choosing social media experts or agency in Kenya.
- Specialisms/ Branding and Marketing Services Offered
- Experience and Reputation
- Transparency
- Cultural Similarity
- Case Studies
Social media marketing charges in Kenya.
We already know by now social media marketing is important but deciding how much to spend can be tricky. When it comes to the cost of online advertising, most people want to know how much they should budget. The answer? It depends on a number of factors: the experience of the social media expert you hire, the plan you choose, the number of social networks you use to market your business, and more.
However, on average most companies in Kenya spend Ksh 100,000 to Ksh 700,000 per month on social media management, which generally includes a monthly ad spend, as well as a custom marketing and advertising strategy for one or more networks.
Apart from the cost, it is also important to put into consideration the outcome you get from the social media experts you hire. The cost of your marketing plan should at least bring equivalent results. It is always advisable to hire a digital marketing agency that is a one-stop-shop for all your required marketing needs since it is relatively cheaper than hiring a specialist in only one area in Digital Marketing.
Some of the factors affecting digital marketing prices in Kenya include the size of the business based on the number of services and products offered, quality of services offered by the marketing providers, and the amount of time it takes to grow your marketing efforts.
Here are some of the Social media charges and packages in Kenya.
| Agency Service | Charges |
| Copywriting and content creation | Ksh10,000 – 160,000/month |
| Email marketing services | Ksh10,000 – Ksh 5,000 per month or an average of $0.5 per email |
| Website Design & Development | Ksh15,000 – 200,000 |
| Social Media marketing | Ksh5,000 – 50,000/month |
| Search engine optimization (SEO) | Ksh20,000 – 200,000+ per month |
| Pay-per-click advertising (PPC) | An average of 20% of monthly ad spend |
Looking to get a Digital Marketing Service Quotation- Contact: Growthpad on 0721314242 or Email: [email protected]
Online advertising rates Kenya.
There are several online advertising platforms that have their own strengths and weaknesses, and there are dozens of ad formats, campaign types, and performance metrics for advertisers to consider. But one question always lingers, “How much is this going to cost the company in terms of ad spend?”
So when it comes to advertising costs, we will look at three of the largest online advertising platforms in Kenya – Google AdWords, Facebook Ads, and Instagram.
Here’s a quick summary of our guide to online advertising costs in Kenya.
- The average cost of advertising on Google Ads (AdWords) is Ksh 100 per click on the search network. The average cost per click of an ad on the Display Network is under Ksh 60.
- The average cost per action (CPA) in a Google advertising search campaign is Ksh 70.
- The average small business in Kenya using Google advertising spends between Ksh 30,000 and Ksh 500,00 per month on their online advertising campaigns.
- The average cost per click of an online Facebook ad is $1.72. The average cost per action on Facebook Ads is $18.68. The typical CPM on Facebook Ads is around $10.
- The typical CPM for an Instagram ad is closer to $5, but Instagram ad costs are rising.
With a solid reporting framework in place, a social media agency will be able to give your business better, more thorough recommendations, and overall paid social strategies. A social media agency will work with you upfront to determine what is important to your business and use that to drive their reporting and recommendations for specific social channels.Conclusively, building a strong online presence, marketing strategy, and generating sales and leads is important for your business and it’s what we do every day. Digital Marketing in Kenya is fast-paced and ever-changing – you need a creative agency you can trust and a team with a track record. After all, that team becomes your online brand and communicates with thousands of members of your target audience every day.
Best Social media marketing companies in Kenya are always evolving. We want to help your business in Kenya, to stay up-to-date with all the latest changes and strategies to succeed on social media. The list of the top social media marketing agencies in Kenya mentioned above will help you get started. Need help or guidance on the next step for your brand? Reach out to the social media experts in Kenya on 0721314242 or email [email protected]
