TikTok Ads in Kenya is becoming a space that more and more entrepreneurs and digital marketers are looking to venture into.
Gone are the days when we referred to TikTok as the new App on the block. With TikTok having been around since 2016 and long enough to have TikTok stars, it has proven that it is here to stay. This raises two important questions.
First, how to go about setting up TikTok Ads in Kenya. Second, how to measure the success of TikTok Ads in Kenya to ensure return on Ad spends.
In this post, those are some of the questions we shall be answering and more. Without further ado, TikTok Ads, how to create them, and best practices.
What about the viability of Tiktok as a marketing platform? Here is what we know. First, it is currently the number one [#1] most downloaded App on both Google Play and the App Store.
Second, Tiktok users spend an average of 52 minutes a day on the platform as opposed to the 30 minutes that Instagram users spend on Instagram.
For stats that are a little closer to home, in Kenya as of January 2025, TikTok was recorded as being actively used by over 44.7% of active social media users aged between 16 and 64 years. If we calculate with a population of approximately 18 million active social media users, that would land us squarely at over 10 million people who can benefit from your products or services.
