Over the years, Growthpad Consulting has partnered with various organizations seeking to achieve their objectives in the digital media and tech realm. Today, we embark on a significant new chapter in our journey. This rebranding is not merely about a new logo or fresh colors on our website; it represents a profound transformation aimed at aligning with our future ambitions and reflecting the growth and evolution of our firm.
Why Now?
This decision has been carefully considered. In recent years, we have experienced substantial growth, expanded our service offerings, and increased our impact across Africa and beyond.
Growthpad Consulting has evolved from a digital consulting firm into a professional services company with expertise in communication, market intelligence, innovation, and digital media.
As our firm has expanded, our brand must reflect the new breadth and depth of what we offer to clients. Rebranding allows us to clarify our identity and ensures it aligns with who we are today—not who we were when we started.
Rebranding allows us to clarify our identity and ensures it aligns with who we are today—not who we were when we started.
Reflecting Our Expanded Scope
Our expanded scope responds to the evolving landscape of technology in the African digital space. According to reports by Digital Reality, Africa’s digital economy is expected to reach $180 billion by 2025 and a further $712 billion by 2050. At Growthpad, we are actively helping organizations tap into this opportunity.
Our core business now includes strategic communication, digital media solutions, and innovation consulting, each of which has grown by double digits over the past two years. For example, our communication services have expanded to encompass comprehensive media strategies, stakeholder engagement, and crisis communication. We have supported organizations in navigating complex socio-political landscapes in diverse countries across Africa and globally. Our expertise in crafting narratives that resonate with unique audiences has positioned us as a trusted partner for both local and international businesses.
This expanded scope necessitates a fresh identity—one that mirrors the sophistication and diversity of the services we offer. Our previous brand, Growthpad Digital Consulting, no longer encapsulates the multifaceted nature of our work. By rebranding to Growthpad Consulting Group, we are removing the “Digital” label, signaling that while digital remains at our core, we are much more than digital consultants. We are communication experts, innovation strategists, and digital media specialists working at the forefront of Africa’s transformation.
Our Pan-African Ambition
A critical factor behind our rebranding is our Pan-African ambition. Africa is a continent on the rise, rich with opportunities, and we see ourselves as key players in driving its progress. According to the African Development Bank, Africa’s infrastructure investment needs amount to between $130 and $170 billion per year, with a financing gap of $68 to $108 billion annually. Additionally, the World Economic Forum estimates that Africa’s population will reach 2.5 billion by 2050, with 60% under the age of 25. This demographic dividend, coupled with the rise of a digital economy, provides fertile ground for businesses and governments to innovate and grow.
However, navigating Africa’s complex business environments presents unique challenges. Each African country operates within its distinct socio-political and economic context. Our clients need more than a consulting firm—they need a partner who understands these complexities and can help them thrive in Africa’s fast-changing landscape.
Growthpad Consulting is positioning itself to be that partner. Our rebranding symbolizes our deep commitment to being a Pan-African leader in communication and digital innovation. The new identity incorporates African symbols and motifs, representing our deep roots on the continent while projecting confidence, trust, and professionalism to our global partners.
A Competitive Edge Through Innovation and Trust
Another driving force behind our rebranding is the need to differentiate ourselves in an increasingly competitive market. According to the World Bank, foreign direct investment in Africa reached $83 billion in 2021, an increase of 37% from the previous year. As more global organizations invest in Africa, the demand for professional services firms that can deliver innovative solutions has never been higher.
What sets Growthpad apart is our commitment to innovation, our deep understanding of digital trends, and our focus on building long-term relationships based on trust. Over the last seven years, we’ve built a solid reputation, working with clients across multiple sectors, including telecommunications, the development sector, financial services, healthcare, and the public sector. Notable organizations we’ve partnered with include USAID in Kenya, Ecobank in West Africa, the International Fund for Animal Welfare (IFAW) across Africa, Uber in East Africa, and UKAID in East Africa.
We understand that maintaining our competitive edge requires continuous evolution, and this rebranding reflects our future-forward approach. Our new identity embodies our position at the cutting edge of communication, innovation, and digital transformation.
Growth
In addition to our expertise in communication, innovation, and digital media, Growthpad Consulting Group has built a new suite of capabilities and a strong network of partnerships that enhance our ability to deliver comprehensive solutions. Our strategic brands—such as GCG Communication, GCG Events, Pine Market Intelligence, Video Force, GCG Dev, WeComply Labs, GCG Digital Agency, and Sqillsuite—allow us to extend our reach and capabilities across various sectors. These specialized arms bring deep market insights, innovative solutions, and world-class services to help our clients succeed in Africa’s dynamic business landscape.
We leverage the unique strengths of our partners to ensure that every project benefits from best-in-class expertise, whether in market research, video production, event management, or regulatory compliance. These collaborations enable us to offer seamless, end-to-end solutions that empower organizations to thrive and grow sustainably.
Our new brand identity includes colors and design elements that evoke professionalism, reliability, and authenticity, paired with our commitment to delivering exceptional results. We want our brand to visually represent our dedication to being a trusted advisor and strategic partner for organizations navigating Africa’s dynamic markets.
Rooted in Tradition, Looking to the Future
Our rebranding is not just about where we are today but also about where we are headed. As we look to the future, we aim to ensure that our brand remains modern and relevant while staying rooted in our African heritage. Africa is a continent of rich traditions, diverse cultures, and untapped potential. Our new logo, color palette, and design motifs incorporate subtle African elements that tell the story of our origins and honor the traditions that have shaped who we are.
At the same time, we are forward-thinking. As Africa rises, Growthpad Consulting rises with it. We are ready to embrace the challenges and opportunities that come our way.
In Conclusion
This rebranding is more than a visual makeover; it aligns us with the future, reflects our expanded scope of services, and positions Growthpad Consulting as a Pan-African voice in communication, innovation, technology services, and digital media. We are committed to being the trusted partner for organizations looking to thrive in Africa, and our new identity will help us achieve that goal.
Contact Us
Visit our head office:
7th floor, Mitsumi Business Park, Muthithi Road, Westlands, Nairobi, Kenya
