Video marketing is using videos to promote, market your product or service so as to increase engagement on your digital channels and educate your consumers. A powerful marketing campaign includes videos into the mix. It’s not only on YouTube, but you can also incorporate video marketing just about everywhere. Social media platforms like Facebook, Twitter, Instagram, and Tiktok are also great places for video marketing content.
Video marketing has been on the scene for a long time, and it’s shown to be profitable for any purpose. That means the correct type of video will help bring more engagement and sell. Ready to make a video for your business but not sure where to start? Check out our top 8 Video Business Ideas.
- EXPLAINER VIDEO
Explainer videos are short types of video content marketing, that come in many forms, from 2D to 3D Animation, to live-action and more. They also come in different genres, incorporating comedy or drama depending on the theme. That means there’s a wide variation of design choices and emotional methods to communicate your message.
Explainer videos are one of the few that tackle several stages of the buyer’s journey at the same time! And they do so by fulfilling a short list of essential characteristics which include being short, visually attractive, simple, and informative.
Explainer videos are so effective because they combine audio and visual stimuli to explain a concept in a simple and understandable way. Instead of just using audio or text, they use both, which is proven to increase message retention. Explainer videos are so effective because they are concise, show a problem and solution, useful for new and old customers alike, adaptable, and show your brand personality.
2. PROMOTIONAL PRODUCT VIDEO
A product video is one that expounds and visually displays a product’s concrete benefits. A lot of product videos tend to highlight a product’s distinctive features, but one main thing that truly differentiates a great product video is its ability to exhibit how it solves issues.
The aim of preparing a perfect product video is not far off. If you want your video to resonate, it should be about more than just the product. It should be about the drawbacks, the solution, the experience, and the larger vision of what you’re trying to create. Whether you’re selling a product or service, the extensive product video can be your success or otherwise.
3. PRODUCT STORY VIDEO
A good product video shows a product’s features by way of its benefits, telling a story of how that product will impact customers’ lives. Product storytelling involves telling the story of a product, why the organization created it, some of the unique setbacks they faced in doing so, and the impact it has made to their customer’s lives.
Your product story is so much more than an abstract of your product’s features. Features don’t explain why your product matters (or to whom, or for what reason). Putting out product stories and content around your product has one single purpose- convince and convert.
You can tell your product story through a story about how it’s of use, tried and tested, what it does, Customer product reviews, product’s origin story, stories behind your product’s design( How a product solves a problem, How it creates usability, Aesthetic and Identity), Does your business have a social purpose? The story of your materials, Stories about who makes your products and so on.
4. SEASONAL PROMOTIONAL VIDEOS
Seasonal promotional Videos display special offers, discounts, or limited edition items tied to a certain event during the year. This can be a specific holiday such as Thanksgiving, or a certain time of year, such as back-to-school season. So how exactly can you make your seasonal video stand out from the competition, build brand awareness, engage existing customers, and gain new customers for your products?
Firstly, Align your products with the sentiments your customers have around that time of the year, Offer subscription boxes of your products with specific discounts, Create product bundling campaigns that resonate with customers needs and seasons, combine awareness days with seasonal and holiday promotion campaigns or Appreciate your top tier customers. Successful seasonal-event based videos can help you boost brand awareness, gain new loyal customers, and increase sales.
5.NEW PRODUCT OR FEATURE LAUNCH
Bringing a new product in the market can be the start of a wonderful friendship… or a total debacle. It is a crucial moment that needs all the care and scrutiny it can get. Product launch videos are being used by companies to launch or market their products. A good video incorporated in a product launch strategy makes it brilliant. The tone and style of video will be per your customer base such as promo, teaser, explanation, feature-rich, etc. A good video content marketing strategy start is by looking at what other marketers are creatin. Most product videos include 3D Video, Animated Video, Feature Video, and Launch Teaser video.
6. PROMO VIDEO
Promotional videos are some of the most imaginative, comical, emotional, (and yes, artistic!) pieces of visual storytelling out there today. A promotional video’s purpose is to promote a specific marketing initiative, sale, or event. Promos are often similar in style and tone to a teaser video, where you grab your audience’s attention and draw them in to learn more. Promo videos are great for attracting new visitors by building awareness online for upcoming events and promotions. If your viewers are new to your brand, a promo video can introduce them to your company by stimulating their interest with your current promotion.
Adding video to your social media campaigns and engagement efforts is one of the most powerful and successful ways to give more attention and reach your consumers. Do you want help to identify the right video marketing content for your business or project?
We at Growthpad Digital Consulting create custom videos based on your brief. Our team works right from concept development, to art design and animation. Having created many videos, our Creative Studio can help you come up with the right fit. Do talk to us or send us a note on what you plan to create. Alternatively, you can book a FREE 30 minutes strategy session with our team here.