Influencer marketing in Kenya is taking the internet by storm and able content creators in Kenya are becoming the biggest beneficiaries of this new trend. Businesses are also finding it more and more important to add this strategy into their digital marketing and brand-building efforts. With this advent, almost all celebrities in Kenya are turning to social media and Youtube to run their own channels that are populated with various types of content ranging from lifestyle(most popular), comedy, cooking blogs, vlogs and so much more.
First things first, before we look at the Top Influencer Marketing Agencies in Kenya, you have to understand Influencer marketing strategies in Kenya are more difficult to navigate than ever as a brand. But we’re here with a guide to making sense of it all. Content creators in Kenya certainly put in a lot of work and hours to come up with great content that users on the internet can consume. It’s therefore befitting to highlight them.
When it comes to social media influencer marketing, bigger isn’t always better.
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Is influencer marketing right for your Business/brand?
With the rise of social media influencers affecting marketing techniques in Kenya, businesses are embracing this new aspect of online business sales. Many modern-day brands in Kenya have simply evolved their marketing tactics from traditional to digital with ease.
Moreover, the introduction of influencer-based marketing introduces a very new technique for the discipline of getting an audience to purchase a product.
However, it should not be misconstrued that influencer marketing can be effective on its own: it ought to be combined with various digital marketing strategies.
To understand the impact of influencers on consumers and their role within a full marketing strategy, GeoPoll conducted a dipstick survey through their mobile application in Kenya.
Which are the Most Trusted Influencer Marketing Agencies in Kenya?
We have put together a list of 5 of the best influencer marketing agencies in Kenya that can help you grow your brand in the coming years. So check them out and see which one of them will be ideal for your brand:
1. Growthpad Digital Consulting.
Growthpad Digital is an influencer marketing and Digital Marketing agency, representing social media influencers and brands on the most visual social media channels of Instagram, Facebook, YouTube, and Twitter. It focuses on being an agency for companies wanting to engage in influencer marketing in Kenya.
It is a full-service agency, covering everything from online marketing solutions, creative development, content creation, video production, and paid amplification – using their selected network of influencers. It has had a staggering number of engaged consumers across all of its campaigns and platforms.
Growthpad Digital uses a four-stage process: Creative strategy, Influencer identification, Influencer outreach, Content development, campaign management, monitoring, and campaign reporting. Have an Influencer campaign that needs to be discussed?
Contact Growthpad at 0721314242 or email strategi[email protected] or book a free strategy session with the team here.
2. Influence NOW
Influence NOW is a full influencer management and collaborative agency headquartered in Nairobi, Kenya. Influence Now can help you access some of the leading influencers in Kenya through their fully managed services. One thing that Influence Now does great is the combination of influencer marketing with video content production and mainstream PR opportunities which can provide your brand with an edge in the market.
Reach out to influence now on [email protected] or call 0701 850 850
3. Social Meds Digital
SocialMeds Digital is a full-service digital communications agency in Kenya with content creation, influencer strategy, and media buying at the heart of what they do. Their solutions are tailored to: Establish a strong, branded social media presence, Identify an Online Community that represents the Brand’s target audience, Create outstanding content that will engage that audience, and build that community. They believe that social media is about building relationships, not just attracting followers.
4. Vigil Marketing
Vigil is a Digital Marketing and influencer marketing agency. They offer a full range of marketing services – from strategy development to its execution like Influencer Marketing and Performance-Based Advertising.
One of their specialist services is online marketing and influencer marketing, with a particular emphasis on working with brands. They coordinate influencer marketing activities across YouTube, Instagram, Twitter, and Facebook.
5. TDS Marketers
TDS marketers is a full-service agency, covering the full gamut of advertising media. They look at their brands through three lenses: creative, interactive, and motive-based marketing. They use these lenses to uncover the “why” behind each brand in Kenya. It is the Interactive lens that is most relevant to social media marketing.
How to create an influencer marketing strategy in Kenya
1. Find influencers in Kenya and figure out what to pay them
As always, when coming up with a strategy, research should be your initial step. Know the network you want to focus on. Stick to one first, then expand to other networks over time. What you have to understand is that demographics vary on each network.
The industry you’re in also matters when you’re planning to implement an influencer marketing strategy. For instance, Beauty and fashion brands shine on Instagram and YouTube.
While researching, look into the type of influencers you’re interested in. Are you looking to have celebrities with massive followings? Or micro-influencers with less than 20,000 followers? Whatever you decide to focus on will determine your budget.
The cost payment varies wildly, too, so be sure to look at common rates for those influencer types. Some micro-influencers work independently while others may be represented by an agency or network. Whereas, larger accounts and celebrities will need compensation and might even go through an agency.
2. Set a budget and management strategy
Always be sure to factor in time for planning, executing, and reviewing your influencer program. Running a successful influencer marketing campaign is not a straightforward type of strategy. It’ll involve careful monitoring and follow-up.
For brands that need a wider pool of influencers, hiring an influencer marketing agency in Kenya that will do the research and coordination for you is a good bet.
3. Decide on goals and message
The most common reasons for using influencer marketing in Kenya are to elevate brand awareness and increase sales. However, instead of setting these broad targets as your two goals, it will be more effective to kick off on your strategy by honing in on what your brand’s needs are. Perhaps you want to increase your customer base in a younger demographic in Kenya. Or you want to expand into a new user group with a new product. Or you want to skip trends and utilize influencers to talk about your brand values.
4. Influencer outreach: How to contact influencers in Kenya
When looking for the right influencer in Kenya, keep in mind the below:
- Is the influencer already posting content around similar things to your service? For example, if you’re a Construction Company and you want to promote a new Real Estate Development, you should be looking for influencers who regularly post about a home review, house review, house tours, and property reviews.
- Are they Authentic and genuine? This can be evaluated by scrolling through their feed and clicking through on posts. A poor engagement ratio to follower count and spam-like comments are signs of a fraudulent account.
- Has the Influencer worked with similar brands before? This can be evaluated by reviewing their portfolio. The more you invest in an influencer, the more you’ll want to vet them.
- The last option but also the easiest and most convenient is to collaborate with an influencer managing agency who can help you connect with influencers, vet on your behalf and give you rate cards for most if not all influencers you may need.
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You can also use Analytics tools to identify potential influencers in Kenya that will fit your campaigns.
Next, determine how you’ll be reaching out to them. For micro-influencers, you could reach out directly in a private message on the same platform. For more established ones, click around their profile and they may list contact information for business inquiries in their bio. They may also link a website that denotes brand partnerships.
How to track influencer marketing campaigns in Kenya
There are various ways of measuring the success of your campaign. You can create a specific hashtag, like #ABCCampaign2020, to track what your influencers are doing. For Twitter, you can watch for mentions of specific Twitter keywords.
If you’re aiming for more conversions or sales, giving out affiliate codes or tracking links is an easy way of seeing how much is being generated from influencers.
What Should You Look for in an Influencer Marketing Agency?
Are you looking for an influencer marketing agency in Kenya? There are a host of factors that you need to consider, starting with their services. Agencies that promise to just find and manage influencers may not be beneficial for you. Instead, you should look for agencies that can strategize, execute, and manage your campaign.
You should also try to look into their measurement strategies to figure out how they determine the success of influencer marketing campaigns in Kenya. Additionally, it’s essential to know how they count the number of impressions. See if they’re reporting real views of the content or just using an estimate.
It’s also important to know about your rights on the content created in the campaign. You should also know how they evaluate the content of an influencer once it goes live and how they optimize the output of the campaign as well.
These factors can help you determine if it’s worth working with the influencer marketing agency.
Now that you know all about how to select influencer marketing agencies in Kenya, let’s look at the best ones.
“60% of people use blogs, vlogs, and social media to find out more about a product before they purchase it.
>>RELATED posts: Get stunning brand videos for your business from industry experts, meet www.videoforce.co.ke
Thanks for checking our list of the most trusted influencer marketing Agencies in Kenya. In today’s digital marketplace, customers not only expect a digital presence but also are more likely to trust a company with a digital footprint. A digital marketing company can take your business to the next level. That’s why we’ve created this list of the best influencer marketing agencies in Kenya for you to review.
Nanuai KerikaOctober 3, 2020 At 6:49 pm
This was so helpful 👍👍
collinsOctober 29, 2020 At 6:49 pm
Very helpful insights and spot on for a brand looking to work with an Influencer.
Duncan NgugiMay 5, 2022 At 6:49 pm
Am Duncan , i manage 3 large Facebook groups as admin/creator, with 156k,160k & 47k members. Currently am doing jumia affiliate marketing with the groups How can you help me monitize on the groups further ?
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