Creating effective social media ads in Kenya can seem all but impossible. The competition is very high.
How does one cut through the noise with their effective social media ads?
If you’re reading this, then you probably know that Kenya boasts over 11 million active social media users as of January 2021.
This is why advertising on social media is the next logical step for any marketer or business owner.
However, you might be wondering how exactly to go about it.
Find out how in this short guide on creating effective social media ads in Kenya.
5 Tips For Creating Effective Social Media Ads in Kenya
You already know that you should be advertising on social media. You are already on the right track.
Below are 5 simple tips for creating effective social media ads in Kenya.
1. Clear Ad objective
The first tip for creating effective social media ads is to have a clear social media ad objective.
What’s the goal of your social media ad? Is it awareness, consideration, or conversion?
Once you have a clear ad objective you need to have a clear call to action.
2. Clear call to action (CTA)
The second tip for creating effective social media ads is to have a clear call to action or CTA for short.
Sure you know what it is in your head but you have to make it clear for your target audience.
Most social media platforms will provide you with various CTA buttons to add to your social media ads.
Use them to tell your audience the next step to take after interacting with your ad. Example, call now, shop now, learn more, etc.
3. High-quality ad creatives
The third tip for creating effective social media ads is to use high-quality advertising images or videos.
Your social media ads in Kenya will be scored and if they are scored poorly the social media advertising platform eg. Facebook is not going to show your ads to a lot of people.
Resulting in underperforming ads.
4. Audience targeting
The fourth tip is to target your audience.
First, you have to know your audience. These are the people you sell to in your shop.
How old are they? Where do they live? Those details are what inform your targeting on social media ads.
For instance, maybe most of your customers are male, usually, between 25 and 34 years and most live in Nairobi.
When setting up your social media ads, those are the things you’ll use to inform your targeting.
5. Ad monitoring and optimization
The fifth tip is to monitor and optimize them.
Unlike traditional marketing like a billboard or other print media, social media ads are not a set-it-and-forget-it medium.
Your social media ads in Kenya will need to be monitored and optimized regularly.
Why is this important? Optimization.
Optimization is when you make minor and sometimes major adjustments to your ad to improve its performance.
Monitoring your social media ad allows you to see its weaknesses and opportunities for improvement.
With those five tips, your social media ads are set.
However, if you still have questions about creating effective social media ads in Kenya give us a call by clicking the banner below.
- Social Media Marketing