People are visual creatures, and we can’t help but be drawn to moving pictures. In the last year, it has been a full-on video marketing revolution year for digital marketing since video boost sales and conversions, and it is the high time every business should understand the power of video as a marketing tool.
Video marketing attains all the work that traditional marketing does, but it boosts the effects. Video is an adaptable and appealing content format that not only gives us a real-life picture of what is going on; it also helps increase engagement and it is easy to share across different platforms.
You may ask, Is it really worth considering using videos for promoting your business? The answer is simple: Yes, and here are the reasons why you should be using video marketing as a tool and how it will benefit your business.
1.Video Encourages Social Shares
Video continues to take up a larger share of social media content, and why should you care? Because video is one of the most shared contents on social media. This in turn helps with increasing your social engagement and reaching a bigger audience. Generally, users on platforms like Facebook and Twitter tend to share content that informs and entertains and video is capable of bringing out those two aspects, and that’s why you will find that Facebook places more emphasis on displaying videos on their timelines since that is what most of the audience wants. So are you looking for content that can be shared easily? Try creating videos so as to encourage more shares that will reach a greater audience.
2. Video has excellent ROI
Video marketing can lead to significant financial payoff. By adding an explainer video on your social media platforms, you can increase engagement (as much as 80% according to some studies). With a great marketing team or Digital Marketing Agency that comprises creatives producing effective videos no longer requires a substantial line in your marketing budget.
3. Video Builds Trust
When consumers see you, your team, or your product in videos, they gain more confidence in your brand. Trust is important for every business, and video marketing can be there when you can’t. For any organization, trust from the consumer is crucial and is the foundation of the business. We are at a time when your customers demand more focus on kindling, not just content, on trust, not just traffic, and on the loyal people that are advocating for your product out there. Video does it all, it builds trust and brings out emotions since it helps in building a relationship through that face to face interaction.
4. Video Marketing Can Explain Everything
So, if you feel content marketing is crucial, you must be serious about video, too. Video is a great way to convey your information with your consumers. In just a short time, you can grab their attention, explain what your business does and why they should care. Can you do that in with a whole document of textual content? Yeah, maybe, but you can do it faster and more memorably in a quick video.
5. Google has a greater affinity towards Videos
You are 53 times more likely to pop up first on Google if you have a video embedded on your website. When you have videos on your website, you encourage more people to stay for a longer period of time while they are viewing the videos. This in turn triggers Google search engines to know that you have great content hence improving your SEO.
6. Video Engages Even the Laziest Buyers
Video is an excellent way of learning, but it’s also super easy to consume. People are getting too busy to get time to read long product descriptions or go through services. The modern consumer wants to see the product in action. Video preference is one of the most important driving forces of using video in your content marketing hence making it easier for your customers.
Adding video to your social media campaigns and engagement efforts is one of the most powerful and successful ways to give more attention and reach your consumers. Do you want help to identify the right video marketing content for your business or project?
We at Growthpad Digital Consulting create custom videos based on your brief. Our team works right from concept development, to art design and animation. Having created many videos, our Creative Studio can help you come up with the right fit. Do talk to us or send us a note on what you plan to create. Alternatively, you can book a FREE 30 minutes strategy session with our team here.