Advertising & Marketing in times of COVID-19: Should Brands in Kenya spend or not? COVID-19 has swept the globe, spreading unpredictability and disruption wherever it
The sheer size and scale of the internet is almost incomprehensible. But the internet is more than a safe space for adorable videos and tutorials:
Social for businesses is a relatively new world. Allow our team’s experience and knowledge to guide you through. What makes our social media marketing offering unique is our proven ability to combine the power of social media with social data to maximize ROI. As a people, we are a socially savvy tribe that thrives in digital communities giving us an edge in deeply understanding digital consumers from an insider look.
With strategic planning and timing your brand or product could be the talk of social media! We like to call it the snowball effect. We collaborate with influencers of all sizes to create evergreen content that increases brand awareness, earns attention, and inspires action. Areas we cover include: Influencer selection and sourcing, campaign planning, relationship management, seeding, and reporting.
SEO, short for search engine optimization, is a critical element for most businesses’ success – we have seen it time and time again. Our capabilities in technical, on-page, and off-page SEO is likely unmatched in the region. And we don’t preach water while drinking wine – in our own industry, we occupy a 60% visibility while our closest competitor occupies a 10% visibility.
We deliver strategy, media planning/buying/tracking/reporting including but not limited to Display advertising, Search engine marketing (SEM), Programmatic, Mobile, Social, and Analytics. Get in touch with us for detailed planning and campaign execution.
Our digital PR expertise is grounded in finding a connection, a storyline, or a headline that enables our brand partners to have repeated, trusted moments across media and the marketplace. Growthpad offers a variety of online public relations services to complement and enhance the traditional PR efforts of your organization. We often implement a mix of strategies including brand monitoring, online reputation management, and optimized press releases and we are happy to create a customized solution based on your business needs and objectives.
Our dedicated world-class live streaming team is known for flawless execution when it comes to live streaming events. In the past, we have executed events for regional and global organizations with a five-star rating at the end of it. Get in touch with us to discuss how we can make your next virtual event a great success.
Build brand awareness and user engagement and drive sales through our sophisticated gaming mechanics. We can provide consultancy and full implementation to bring the benefits of gaming concepts and strategies to life for your brand or business. Collect rich pools of engagement data that can allow you to optimize your offering, and understand your consumers better, match the correct product or service for your audience. Educate and engage using playable ads.
We may have built our name in strong digital media but over the years our capabilities and expertise has grown beyond digital to encompass traditional media – challenging ourselves while building new competencies along the way. Integrated cross-media campaigns are among the most powerful communications strategies today. So, we’re also creating content in-house for traditional broadcast and outdoor media channels.
Our development team prides itself on building exquisite web experiences that look as great as they feel. We build websites, landing pages, and mobile apps that turn visitors into paying customers. Our developers strike that very difficult balance between client wants seamless user experience, and the need to tick off multiple security and compliance checklists.
Video content has become one of the most important elements for digital campaigns success. Engaging audiences like nothing else. We create outstanding social-first videos and corporate videos backed by deep audience research. That said, our in-house video content team could easily be defined as magicians – creating content on the fly, moving from location to location, and editing on the go – there is nothing they can’t do to ensure timely and professional delivery. From documentaries, case studies, testimonials, explainer videos and so much more – our production team can do it all.
“Execution is everything” is a staple saying here at Growthpad. Our design team lives and breathes this adage. Always eager to collaborate, executing designs at lightning-fast speeds and with flawless execution. It’s an environment where senior designers thrive and flex their design capabilities, while junior designers get world-class mentorship and career growth.
You can have great ideas but great ideas without audience resonance never work. Strategy is what brings it all together and we are masters at it. From digital campaigns to PR, our campaigns are thoroughly researched and backed by industry insights and a wealth of experience. We never rely on assumptions and guesswork. It doesn’t end with project delivery either. Data analytics helps us shape future campaigns and outcomes for your brand.