Looking for the best SEO company in Kenya? SEO services in Kenya are becoming one of the most sought-after digital Services in Kenya. Search Engine Optimization (SEO) is evolving by the day and businesses are looking for more techniques to enhance their visibility online so as to enhance their marketing strategy and efforts. According to a 2021 report by Hootsuite, in Kenya, the Search engine is ranked as the no. 1 source of brand discovery for consumers.
Did you know that every day slightly more than 547,200 new websites are created globally? It is also said that for every second around 24 Blog Posts are released on WordPress alone(Source: Torque). So standing out on the Search Engine can be tough, and that’s why you need to look for an SEO expert in Kenya.
Some businesses in Kenya have come to appreciate the value of SEO. So it is not an unfamiliar term for many but for those who are still trying to understand the concept, we have a Guide for you before we go ahead and look at the Top Companies offering the Best SEO services in Kenya.
What is SEO?
SEO stands for “search engine optimization.” It simply means the process of improving your website to increase its visibility for relevant searches.
The better visibility your web pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business website. SEO company in Kenya can help you in driving this visibility.
On this day, people tend to search/ research online before making a purchase decision. Whether it’s the newly released smartphone, cheapest flight tickets, the first thing most people do is rush online to check out what’s on offer and compare from a long list of traders. Some of the Popular Search Engines in Kenya include: Google, Yahoo and Bing
How does Search Engine Optimization work?
Once you understand that SEO is a digital marketing strategy that focuses on your website’s presence in search results on search engines like Google, and how it actually works, you can pursue different tactics to improve your visibility (or how high you rank) in search results. You can categorize SEO tactics into two:
- On-page SEO: All on-page SEO strategies happen on your website.
- Off-page SEO: All off-page SEO strategies happen off your website.
On-page and Off-page SEO results in your site being more user-friendly, as well as credible, to users and search engines. When search engine crawlers notice how your website is friendly to them and users, it increases the chances that your site will rank well for different searches.
The main difference between on-page and off–page is that the search engine (Google) uses your on-page SEO to measure your page’s relevancy and your off–page SEO to measure your page’s credibility. Ensure you have both strategies in place. Your on-page SEO is what determines how successful your off–page SEO strategy will be.
Why do you need SEO services in Kenya?
The main goal of SEO optimization is to improve your site’s rankings in search results. But it goes beyond that, the purpose of achieving high traffic and rankings is to ideally, convert that traffic into potential customers and leads. Among the many benefits of investing in search engine advertising include:
- SEO is that it doesn’t involve paying for ad space.
- Helps you build your brand by enhancing your online presence.
- It helps your target audience find your site
- It boosts your credibility and authority
- It can help you stay ahead of your competitors
Effective SEO techniques used in Kenya to drive organic traffic
The speed at which SEO tactics, techniques, and strategies (and their effectiveness) are changing is on a constant incline, and as a result, Google is getting smarter and more powerful at analyzing and understanding web pages, and also ensuring it is effective at keeping people within its framework. Here are some of the techniques you can use to garner the desired traffic.
- Improving User Experience Across Your Entire Site.
- Ensuring your web pages are responsive. Design for mobile-first.
- Optimizing for voice search
- Put your attention to topic clusters instead of keywords.
- Take advantage of Youtube SEO
- Creating a Diverse Backlink portfolio.
- Targeting Local Searches and building a Profile within Local Listings
- Use of Press Release
- Link Building
Cost of SEO services in Kenya?
A couple of factors may be taken into consideration so as to set a price. This include
- Number of keywords you want to rank for
- The competition for the selected keywords
- If social media set up and management is included as part of SEO
- The number of blog posts required per mont
- How many platforms and pages do you want optimization to be done
|SEO(Technical, On-page & Off-page)||600usd-1,500usd||Monthly|
The cost of SEO will vary depending on various factors. It’s important to conduct adequate research when identifying a company that offers SEO services in Kenya. Search engine optimization packages can be as affordable as Ksh. 60,000/month to as expensive as Ksh. 150,000/month. It all depends on what you want to be included in the package.
What do SEO services in Kenya include?
As marketing channels in Kenya continue to expand online, the definition of Search Engine Optimization becomes broader. Most SEO plans in Kenya include items like social media optimization, content marketing, conversion analysis, and other avenues of online marketing. Be sure that the SEO company you choose is well-versed in a variety of Online marketing services that can impact SEO results for your campaigns.
Top 5 Best SEO companies in Kenya
Looking for a trustworthy search engine optimization company in Kenya to help manage your project? We curated a list of the leading SEO companies to help you find the right provider for your SEO needs.
Growthpad Digital Consulting is a leading Kenyan 360-Degree Digital Experience Agency. Guiding game-changing & growth-focused companies, across online marketing platforms in Kenya, through agile design & digital solutions. The firm brings experience that spans the breadth of digital marketing, Web Design, Search Engine Optimization (SEO), business development, marketing operations, and digital optimization in order to tackle their clients’ challenges with pragmatic and implementable solutions. Their digital marketing models create a self-reinforcing cycle of truly 1:1 customer experiences and deepening brand engagement, delivering value for both customers and the business. If you would like to see some of their case studies visit here:
Contact Growthpad on +254721314242 or email [email protected]
DimeHub is a results-driven digital marketing company in Kenya that offers Web Design, Web Development, PPC, SEO, Content development services to help you generate qualified Sales Leads and Increase Website Traffic and Sales.
They customize the best mix of digital marketing — from PPC and email campaigns to SEO-based responsive websites — to provide results that move the needle.
3. IDevelopers Technologies
This is an IT organization providing all sizes of organizations with IT & Web Design Services Kenya. They were formed with the aim of assisting organizations in using modern technology. iDeveloper Technologies has been providing outsourced desktop, web design services in Kenya IT Consultancy and network management and currently supports a number of clients across the country.
4. Akus Digital Solutions
This is a digital marketing agency based in Nairobi, Kenya that offers a range of digital solutions to businesses. They provide services ranging from Web design, SEO, Content marketing, Social media marketing, Branding, Paid search advertising, and Lead generation services to clients of all industries.
5. Empex Digital
Empex Digital is a go-to full-service digital agency in Kenya that helps brands and businesses in building competent brands that win market share and achieve growth. Their digital business strategies resonate with the latest trends in the digital space.
Choosing the best SEO companies in Kenya can be one of the most important marketing decisions for your business. Search engine optimization can be an overwhelming process and at some point, one may need the right partner to guide you to achieve your strategies. By using an agency, you can save time, energy, and most importantly money. You need to make sure that Agency you selected, for your needs, knows everything about all the SEO techniques and tactics. This also will help you find the right SEO services provider in Kenya and achieve your goals.