Sorting through the best digital marketing agencies in Johannesburg can be a daunting task. However, this list will make it easier for you to choose a digital agency that you can work with. These companies can help your business reach its goals and achieve a lot in the online marketing space.
Top 5 Best digital marketing agencies in Johannesburg, South Africa
The key to selecting a digital agency is to bring in an agency that has strong skills in the areas you need help. The first and most important thing to do is to create a list of your digital marketing strategy. This should be in order of importance. After that, you can create a shortlist of digital marketing agencies in Johannesburg that can action your digital marketing strategy quickly and efficiently and most importantly, at a reasonable price.
Lucky for you we have created a shortlist of top digital marketing agencies in Johannesburg so that you don’t have to.
1. Growthpad Digital Consulting
Growthpad digital consulting is a full-service digital marketing agency headquartered in Nairobi, Kenya with satellite offices in Johannesburg, South Africa. A truly pan-African digital media agency with footprints across multiple countries in Africa. Services include digital strategy and analytics, social media management, media planning, and media buying, influencer management, animation, video production, PR, SEO, and more.
Call Growthpad: +254721314242 or email [email protected]
Flume is a full-service digital marketing and PR agency based in Johannesburg with offices in Capetown and London. Some of their services include digital strategy, creative production, web, app, and platform development, SEO, digital analytics, and more.
3. MO Agency
MO Agency is a digital marketing agency in Johannesburg, South Africa. Some of their services include Inbound marketing, CRM and sales enablement, CRM integration, HubSpot training and consulting, HubSpot onboarding, Web design and development, digital branding, and video production.
4. V8 Media
Version Eight (V8) media is another agency based in Johannesburg, South Africa. They describe themselves as a “direct response” agency focused on creating growth for their clients. They are experts at applying growth hacking principles to the digital marketing space.
5. G&G Digital
Previously Gullan and Gullan, G&G Digital is a PR, social media, and content-driven agency. They have been around for a while and are one of the few older and established PR agencies that have successfully transitioned to a digital offering.
Choosing the best digital marketing agencies in Johannesburg, South Africa
1. Assess Your Company’s Specific Needs
In the same way that all businesses are different, so are digital marketing agencies. As a company looking to work with a digital marketing agency in Johannesburg, it’s important to know exactly what your company needs.
The best way to figure that out is to list it based on the deliverables or desired outcomes. Use your desired outcomes to sift through digital marketing agencies based on their specialty areas.
2. Assess your budget
Once you have decided on your deliverables it is time to consider the finances of it all. A good rule of thumb is to get several quotations so you know what the industry standard is. However, when it comes to digital marketing services it’s best to shop by expertise and desired outcome and not by price.
3. Create a shortlist
Chemistry is important and when it comes to a digital marketing agency to collaborate with, that is no exception. It is important to create a shortlist and talk to a few digital marketing agencies before you make your decision. The shortlist will highlight things that you might not have thought of like other important deliverables, or potential problems that might arise in the future should you choose to go with one firm instead of another.
4. Review their testimonials and reviews
The proof is in the pudding or in this case, in the reviews and testimonials. Look at what their previous customers say about them. Social proof is the most reliable endorsement when selecting a digital marketing agency company in Johannesburg to collaborate with.
5. Review the client retention rate
The fifth and final thing to consider is their customer or client retention rate. This is especially important if you are looking for a digital marketing firm to collaborate with long-term. Look at how well they’ve done with keeping clients long-term then make your decision with all five factors in mind.
Characteristics of a top digital marketing agency in Johannesburg, South Africa
With the factors to consider before choosing a digital marketing firm out of the way, let’s look at the characteristics of a top digital marketing agency in Johannesburg, South Africa.
Considering these five characteristics will all but guarantee that you’ll be able to choose the best digital marketing agency in Johannesburg.
1. A sizable portfolio
A sizable portfolio is important because it means that they are more reliable than a firm that has no previous clients. A sizable portfolio is also important because chances of them having solved a problem that is similar to yours increase significantly. However, it’s fine to work with a startup if you’re on a budget. But it’s not okay if you’re looking for the best of the best.
2. Experienced and specialized team members
Regardless of the type of services you’re after, it’s essential to make sure the agency you hire has the right team members to suit your project. This goes back to your desired outcomes. Be sure to have an intimate understanding of what your company needs and check thoroughly that the agencies you are considering specialize in the deliverable you’re after.
3. Social proof / Testimonials
You want to make sure you get some insight into what working with a particular agency will be like. The best insight of all is social proof. This comes in the way of client reviews and testimonials. Moreover, all smart marketers understand the importance of displaying social proof on their websites.
You can find these under their “happy client section” or a similar segment. You can also find reviews under their google my business page or their Facebook business page under the reviews tab.
4. Easy to get in touch with
One of the greatest benefits of digital media is its sense of immediacy. Things can go from perfect to tragic in an instant and in that moment you want a digital marketing agency that you can get in touch with ease. Do they provide a way for you to get in touch with their team members immediately if need be?
5. Similar core values and company culture
This one is especially important. Briefly revisit your company’s core values and culture. It’s crucial to work with a digital marketing agency that values the same things and operates similarly. Doing so ensures they mesh and work well with your team.
Why? Because an agency is an extension of your business. Choosing an agency with the right values and culture is just as important as considering the quality of their work.
Cost of Digital marketing services in South Africa
The cost of marketing services in Johannesburg, South Africa starts from 700usd per month to as high as 5,000usd per month depending on your required scope and the agency you wish to work with.
Choosing the best digital marketing agencies in Johannesburg South Africa can be daunting, but it doesn’t have to be. With this list of the best online marketing firms, you’ll be well on your way. Remember to keep the five important factors in mind as well as the characteristics that make a top digital marketing firm in Johannesburg, South Africa.
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