Category: Digital marketing

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A/B Testing
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Prioritise A/B Testing to Improve Conversions

A/B testing, also known as split testing, is an invaluable part of any digital marketing strategy. Marketers are often tempted to use intuition to predict

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How to use Facebook stories for business in Kenya: The ultimate guide

Have you been wondering how you can use Facebook stories for your business in Kenya? If you have, way to think ahead of the competition.

5 steps for using online advertising in Kenya to increase sales
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5 steps for using online advertising in Kenya to increase sales

Getting started with online advertising in Kenya can seem scary and intimidating. Understandably so, I mean between Google, Facebook, Instagram, Twitter, LinkedIn, pay-per-click, YouTube, influencer

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5 Simple Ways to Get B2B Contacts in Kenya

Globally, the business-to-business (B2B) e-commerce sector is 5 times the size of business-to-consumer (B2C). Research shows that there is great potential for the African B2B

Email marketing services kenya
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Best Email Marketing Services in Kenya – Complete Guide 2022

Thinking of embracing email marketing but aren’t entirely sure where to start or how it fits in with your marketing mix? Wondering where you can

SEO STRATEGIES IN KENYA
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Top 5 Best SEO companies in Kenya

Looking for the best SEO company in Kenya? SEO services in Kenya are becoming one of the most sought-after digital Services in Kenya. Search Engine

ONLINE MARKETING PLATFORMS IN KENYA
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Top 5 Best Online Marketing Platforms in Kenya | 2021

Online marketing platforms in Kenya provide businesses with opportunities to reach new customers at a relatively low cost. Most of these platforms are marketplaces, however,

creating videos that convert
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5 Step Checklist To Creating Videos That Brings Customer Conversions.

The power of video marketing for your business cannot be understated. In this day and age, having a content marketing strategy that does not employ

measuring digital marketing ROI
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5 Step Checklist To Measuring Digital Marketing ROI

Measuring Digital Marketing ROI is essential for your business. Digital marketing ROI is the measure of the profit or loss that you generate on your

Measure The Performance Of Your Digital Marketing
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7 Steps Checklist To Measure The Performance Of Your Digital Marketing

Peter Drucker, a management thinker is often quoted saying,” you cannot manage what you cannot measure.” However, for the sake of this checklist to measure