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Prioritise A/B Testing to Improve Conversions

A/B testing, also known as split testing, is an invaluable part of any digital marketing strategy. Marketers are often tempted to use intuition to predict

5 Step Checklist To Measuring Digital Marketing ROI

Measuring Digital Marketing ROI is essential for your business. Digital marketing ROI is the measure of the profit or loss that you generate on your

7 Steps Checklist To Measure The Performance Of Your Digital Marketing

Peter Drucker, a management thinker is often quoted saying,” you cannot manage what you cannot measure.” However, for the sake of this checklist to measure

Top 5 Best Research Companies in Kenya | 2021 Rankings

Full Guide on the leading Market Research Companies in Kenya [2020 Updated] [lwptoc] Before we look at the Top Research Companies in Kenya, you must