Building and executing a growth strategy for Africa’s leading B2B crypto exchange platform.
Puzzle
Yellow Card provides a simple, secure, and accessible way for anyone to join the crypto revolution. However, it experienced low market awareness, high competition, limited audience trust, and low media exposure.
Piecing the puzzle
Growthpad provides Yellow Card with a range of services, such as PR, media outreach, content development, and influencer management, using various digital platforms and channels. We work closely with Yellow Card to understand their needs and aspirations and deliver solutions that exceed their expectations.
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