Yellow Card case study

Building and executing a growth strategy for Africa’s leading B2B crypto exchange platform.


Yellow Card provides a simple, secure, and accessible way for anyone to join the crypto revolution. However, it experienced low market awareness, high competition, limited audience trust, and low media exposure.

Piecing the puzzle

Growthpad provides Yellow Card with a range of services, such as PR, media outreach, content development, and influencer management, using various digital platforms and channels. We work closely with Yellow Card to understand their needs and aspirations and deliver solutions that exceed their expectations.


With us, Yellow Card has achieved remarkable prominence in East Africa’s competitive crypto exchange landscape. Our collaboration has led to heightened brand visibility, increased credibility, and a growing user base. Yellow Card now stands as a trusted and influential player in the region’s cryptocurrency industry

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