Assisting one of Kenya’s top full-service banks in connecting with its target audience using innovative productive lines.

Puzzle

Sidian Bank was looking to reach its audience online. How to approach it was the challenge.

Spur case study, SAWA case study

Piecing the puzzle

Modern-day banking customers have fickle needs, and it was up to us to help Sidian capture the audiences through their changing needs.

We help Sidian Bank with tailored content strategy, audience strategy, media planning & buying, digital campaigns, and many more for different audience categories.

Outcome

With innovative product lines and visionary strategies, Sidian Bank experienced remarkable expansion.

We helped in aligning digital content, audience, and media strategies, placing the modern-day customer at the center of it all. The result? Growth in engagement and loyalty and a digital financial service footprint that continues to go from strength to strength.

Outcome | Sidian Bank case study
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