Peter Drucker, a management thinker is often quoted saying,” you cannot manage what you cannot measure.” However, for the sake of this checklist to measure the performance of your digital marketing, we will go further and echo the words of Lord Kelvin, a physicist and mathematician of the 20th century, “What is not defined cannot be measured. What is not measured, cannot be improved. What is not improved, is always degraded.”
In digital marketing, you need to define what success looks like following your digital marketing efforts and find ways of tracking this to successfully measure the performance of your activities and eventually improve them. Otherwise, your efforts will be useless.
Here is a 7 step checklist to measure the performance of your digital marketing campaigns that will ensure your brand management efforts pay off.
Step 1 – Start by determining your business objectives
What are your business goals? Pro-Tip: Every single person in your organization must be aligned with regard to your business objectives.
Furthermore, ensure that your business objectives are Specific, Measurable, Achievable, Relevant and Time-bound (SMART Objectives).
