Now, boosting sales on goods and services through video marketing may be an excellent tool, but knowing how to maximize it is a completely different thing.
You could have the best ideas of what you want it to look like but the end product may be a disaster. Therefore, taking the correct advantage of video marketing as a tool is an art on its own. There are various ways you could employ to ensure you use this tool correctly and ensure its effectiveness:
First, it is crucial to know a few basic best practices for your videos:
- Use subtitles in your videos as most people view them with the sound off (on social media);
- Keep your videos short
- Upload your videos natively – on some platforms, you get to reach more people when you upload them natively versus via a tool (plus, make sure to optimize your videos for that specific platform)
- Add your branding: use your logo to watermark your videos and even better.
So what are the ways to Leverage Your Social Media Using Videos?
1. CREATE SHORT VIDEOS TO INFORM YOUR CUSTOMERS
Putting your information in a short and fun video provides your viewers enough of what they need to know—and if that’s not enough, give them a ‘Learn More’ destination to visit. Whether your video is a tutorial or an overview of a company’s mission, the best content is short and easy to digest.
Ideally, you can consolidate what you need to say in less than a minute and include a good hook. Most importantly, remember that you have less than ten seconds to grab the attention of your audience.
2. GET SOCIAL WITH VIDEOS
Facebook and Twitter even made some updates such as better resolutions, player sizes to some of their social sites to push video content into more feeds, and there’s a reason for that.
Some social sites, such as YouTube and Facebook, encourage organizations to have a featured video or trailer on their web and social platforms.
Ensure you are uploading your videos natively to every platform you’re active on. The organic reach for video posts is usually higher than simple text and image updates. Also, over time, you can create a broad multimedia library on all platforms, boosting and enhancing brand experience away from your website.
3. ADD A HUMAN TOUCH
You’re utilizing video content to show the world what a great business or brand you are, so why not share customer testimonials? Ask your customers to appear in a video and tell their story and experience working with your company. Putting a human face to your brand builds a deeper connection with new and existing audiences.
Your content will be relatable to a much larger audience and will show off the best parts of your business to the people you want to reach. Make every effort to validate the authenticity of your testimonials, unless you want to appear as if you’ve fabricated these stories.
Viewers are more intuitive than you think, and spotting a bad actor has become second nature to anyone who has ever been awake at 3 a.m., mesmerized by an infomercial.
Adding video to your social media campaigns and engagement efforts is one of the most powerful and successful ways to give more attention and reach your consumers. Do you want help to identify the right video marketing content for your business or project?
We at Growthpad Digital Consulting create custom videos based on your brief. Our team works right from concept development, to art design and animation. Having created many videos, our Creative Studio can help you come up with the right fit.
Do talk to us or send us a note on what you plan to create. Alternatively, you can book a FREE 30 minutes strategy session with our team here.